{"id":5239,"date":"2019-12-08T09:31:45","date_gmt":"2019-12-08T09:31:45","guid":{"rendered":"https:\/\/hasthemes.com\/?p=5239"},"modified":"2024-06-25T11:27:35","modified_gmt":"2024-06-25T05:27:35","slug":"how-to-customize-about-page-in-shopify-store","status":"publish","type":"post","link":"https:\/\/hasthemes.com\/how-to-customize-about-page-in-shopify-store\/","title":{"rendered":"How to Customize About Page in Shopify Store"},"content":{"rendered":"\n<p>Forget boring About Us pages! In Shopify, your &#8220;About Us&#8221; can be a window into your brand's awesome world. Think photos, videos, or fun layouts &#8211; all to tell your story and connect with customers.&nbsp;<\/p>\n\n\n\n<p>The theme editors let you play with the basics, but apps and custom codes open doors to amazing options. Show off your team, share your passion, and make it truly &#8220;you.&#8221;<\/p>\n\n\n\n<p>Remember, a great About Us isn't just about you, it's about saying &#8220;hi&#8221; in a way that makes people want to stick around. So build an &#8220;About Us&#8221; that sparks conversation and wins hearts!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What goes on a Shopify About Us page?<\/strong><\/h2>\n\n\n\n<p>What you put on it will depend on your industry or what you sell. However, if you have a Shopify store, there are some important things to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your brand's story:<\/strong> Share the story of your brand.<\/li>\n\n\n\n<li><strong>A summary of your business model: <\/strong>Explain how your brand works.<\/li>\n\n\n\n<li><strong>Images of you and your team:<\/strong> Show pictures of the people behind the brand to make it more personal.<\/li>\n\n\n\n<li><strong>Persuasive language:<\/strong> Speak in a way that your ideal customer would understand and connect with.<\/li>\n\n\n\n<li><strong>Highlight achievements, certifications, testimonials, or social proof<\/strong>: Show off any awards or positive feedback to build customer trust.<\/li>\n\n\n\n<li><strong>Call to action:<\/strong> Encourage visitors to take a specific action, like making a purchase.<\/li>\n\n\n\n<li><strong>Describe your ideal customer and how you'll help them:<\/strong> Explain who your product is for and how it solves their problems.<\/li>\n\n\n\n<li><strong>Contact information:<\/strong> Provide ways for customers to reach out to you.<\/li>\n<\/ul>\n\n\n\n<p>What you decide to include may vary. But when you're writing your About Us page, think about what your customers need and what concerns they might have consider<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What information would connect with your customers?<\/li>\n\n\n\n<li>How can you build trust by sharing details about your brand?<\/li>\n<\/ul>\n\n\n\n<p>Once you've thought about these questions, start writing an About page that truly represents your brand.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-8d4e84ba wp-block-button\"><a href=\"https:\/\/link.hasthemes.com\/mavon\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><h5 class=\"uagb-marketing-btn__title\">\ud83d\ude80Boost Your Online Store Sales with Mavon: A High Converting Shopify Theme!<\/h5><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M384 320c-17.67 0-32 14.33-32 32v96H64V160h96c17.67 0 32-14.32 32-32s-14.33-32-32-32L64 96c-35.35 0-64 28.65-64 64V448c0 35.34 28.65 64 64 64h288c35.35 0 64-28.66 64-64v-96C416 334.3 401.7 320 384 320zM488 0H352c-12.94 0-24.62 7.797-29.56 19.75c-4.969 11.97-2.219 25.72 6.938 34.88L370.8 96L169.4 297.4c-12.5 12.5-12.5 32.75 0 45.25C175.6 348.9 183.8 352 192 352s16.38-3.125 22.62-9.375L416 141.3l41.38 41.38c9.156 9.141 22.88 11.84 34.88 6.938C504.2 184.6 512 172.9 512 160V24C512 10.74 501.3 0 488 0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Try Mavon for Free Today!<\/p><\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Customize About Page in Shopify Store<\/strong><\/h2>\n\n\n\n<p>This guide will walk you through customizing your About Page, whether utilizing a theme like Mavon Shopify theme or starting with any Shopify theme featuring remarkable pre-built templates. The steps for Customizing an Existing About Page are given below:<\/p>\n\n\n\n<p>Step 1: Log in to Your Shopify Store. In the Shopify admin dashboard, navigate the sales channels and click on the &#8220;Online Store&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"339\" src=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-online-store.png\" alt=\"\" class=\"wp-image-27494\" srcset=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-online-store.png 760w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-online-store-300x134.png 300w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-online-store-360x161.png 360w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Click on the Online Store<\/figcaption><\/figure>\n\n\n\n<p>Step 2: Within the &#8220;Online Store&#8221; section, navigate the &#8220;Themes&#8221; to manage and customize your store's theme. Click on the &#8220;Customize&#8221; button to enter the customization mode for your selected theme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"299\" src=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-customization1.png\" alt=\"Click on the Customize\" class=\"wp-image-27500\" srcset=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-customization1.png 760w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-customization1-300x118.png 300w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/click-on-the-customization1-360x142.png 360w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Click on the Customize<\/figcaption><\/figure>\n\n\n\n<p>Step 3: Navigate to the customization top bar, and from the dropdown menu, select your &#8220;About Us&#8221; page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"322\" src=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/select-about-us-page.png\" alt=\"Select &quot;About Us&quot; page\" class=\"wp-image-27498\" srcset=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/select-about-us-page.png 760w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/select-about-us-page-300x127.png 300w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/select-about-us-page-360x153.png 360w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Select &#8220;About Us&#8221; page<\/figcaption><\/figure>\n\n\n\n<p>Step 4: Customize your About Page to align with your brand and impress your customers. Use the left sidebar to add new blocks, sections, or rearrange elements by dragging and dropping. On the right sidebar, you can customize the CSS for your page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"427\" src=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/customize-your-about-us-page.png\" alt=\"Customize About Us Page\" class=\"wp-image-27499\" style=\"width:758px;height:auto\" srcset=\"https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/customize-your-about-us-page.png 760w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/customize-your-about-us-page-300x169.png 300w, https:\/\/hasthemes.com\/wp-content\/uploads\/2024\/06\/customize-your-about-us-page-360x202.png 360w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Customize About Us Page<\/figcaption><\/figure>\n\n\n\n<p>Step 5: After making the desired modifications, click on &#8220;Save&#8221; in the top-right corner to save your changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Your About page isn't just a dusty corner of your shop! It's your chance to chat with customers and show them who really you are. Make it shine with your story, your cool team, and what makes you tick.&nbsp;<\/p>\n\n\n\n<p>Don't be shy about trying new things, look around for ideas, and let your own voice ring loud. When you put your heart into it, your About page becomes a bridge to build trust and turn shoppers into fans. So, go on, tell your amazing story, and watch your shop blossom!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-8d4e84ba wp-block-button\"><a href=\"https:\/\/link.hasthemes.com\/mavon\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><h5 class=\"uagb-marketing-btn__title\">\ud83d\ude80Boost Your Online Store Sales with Mavon: A High Converting Shopify Theme!<\/h5><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M384 320c-17.67 0-32 14.33-32 32v96H64V160h96c17.67 0 32-14.32 32-32s-14.33-32-32-32L64 96c-35.35 0-64 28.65-64 64V448c0 35.34 28.65 64 64 64h288c35.35 0 64-28.66 64-64v-96C416 334.3 401.7 320 384 320zM488 0H352c-12.94 0-24.62 7.797-29.56 19.75c-4.969 11.97-2.219 25.72 6.938 34.88L370.8 96L169.4 297.4c-12.5 12.5-12.5 32.75 0 45.25C175.6 348.9 183.8 352 192 352s16.38-3.125 22.62-9.375L416 141.3l41.38 41.38c9.156 9.141 22.88 11.84 34.88 6.938C504.2 184.6 512 172.9 512 160V24C512 10.74 501.3 0 488 0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Try Mavon for Free Today!<\/p><\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forget boring About Us pages! In Shopify, your &#8220;About Us&#8221; can be a window into your brand&#8217;s awesome world. Think photos, videos, or fun layouts &#8211; all to tell your story and connect with customers.&nbsp; The theme editors let you play with the basics, but apps and custom codes open doors to amazing options. Show [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_mi_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[163],"tags":[],"class_list":["post-5239","post","type-post","status-publish","format-standard","hentry","category-shopify-tutorials"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"htmega_size_585x295":false,"htmega_size_1170x536":false,"htmega_size_396x360":false,"betterdocs-category-thumb":false},"uagb_author_info":{"display_name":"Julia Evans","author_link":"https:\/\/hasthemes.com\/author\/juliaevans\/"},"uagb_comment_info":8,"uagb_excerpt":"Forget boring About Us pages! In Shopify, your &#8220;About Us&#8221; can be a window into your brand's awesome world. Think photos, videos, or fun layouts &#8211; all to tell your story and connect with customers.&nbsp; The theme editors let you play with the basics, but apps and custom codes open doors to amazing options. Show&hellip;","_links":{"self":[{"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/posts\/5239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/comments?post=5239"}],"version-history":[{"count":4,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/posts\/5239\/revisions"}],"predecessor-version":[{"id":27502,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/posts\/5239\/revisions\/27502"}],"wp:attachment":[{"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/media?parent=5239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/categories?post=5239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hasthemes.com\/wp-json\/wp\/v2\/tags?post=5239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}